Technology Blog of Vikas SN

Recently I came through a news article about "Mukhbiir", a movie to be released on Aug 1. Supposedly its producers are coming up with a unique marketing concept to attract the crowd. It said that if you do not like the movie, then they will refund your money back. Though this offer is valid only for the first 5000 tickets in the first week of the film's release, but still I must admire the confidence, the producer must be having on the film to come up with such an unique scheme.

Explaining the motivation behind introducing this never-before customer-satisfaction scheme, the Mukhbiir producer Sudhish Rambhotla says, "When we've money-back guarantee for consumers in other business why not in the entertainment industry? This money-refund satisfaction-guarantee has never been done in the entertainment industry in any part of the world. Movie making is like any mass manufacturing business. So why can't we assure quality to the consumer?"

He further adds "So far, whoever has seen Mukhbiir has been riveted. So I'm confident no one will want back their money. However, if they do, they're most welcome to get back the money."

Good going Mr.Producer :)
Hoping that more producers follow you into this scheme :)